Domaine Carneros Sues Chateau De Reve Over Trademark
Domaine Carneros sued Chateau De Reve over its use of "Le REve" and "Chateau De Rave" in selling wine. Domaine Carneros says this causes consumer confusion because the names are similar.
Domaine Carneros sent a cease-and-desist letter to Chateau De Reve demanding it stop using De Reve and Chateau De Reve. Chateau De Reve declined, saying it saw "no reason" to do so.
Because Chateau De Reve's market "is highly similar" to Domaine Carneros's mark, it will cause confusion among shoppers.
Domaine Carneros is seeking three times Chateau De Reve's profits as damages.
Chateau De Reve began production in 2014. Thed estate includes a nine acres vineyard. The company’s wine selection includes a Cabernet Sauvignon for $58 a bottle and a Le Reve Bordeaux-style red blend for $76 a bottle, according to its website.
Domaine Carneros’s current wines for sale include a 2016 Le Rêve Blanc de Blancs for $125 a bottle and a 2014 Late Disgorged Le Rêve for $140 bottle. Both are sparkling wines.