Great Jones' Basquiat Estate Campaign Includes New Whiskey
Great Jones Distilling Co., New York City’s first distillery since Prohibition, has partnered with the Basquiat Estate to bring his artwork back to Great Jones Street, just down the block from the site of his apartment and art studio in Noho.
The full collection includes the release of three exclusive bottles featuring Basquiat artwork, “Basquiat’s New York” tasting room and the opening of a specialty pop-up “The Basquiat Bar,” at the Great Jones Distillery, and a capsule collection of specialty merchandise.
The traditional art deco-inspired Great Jones Distilling Co. bottles are getting the ultimate Basquiat upgrade, featuring his iconic “Pez Dispenser” Dinosaur graphic, his “Untitled, 1982” (Skull) and his “Untitled, 1982 (Crown)”. The first two bottles - Great Jones x Jean Michel Basquiat Dinosaur Edition, Great Jones x Jean Michel Basquiat Skull Edition - contain 4-year-old Great Jones Straight Bourbon ($39), available for purchase in liquor stores throughout New York State, the Great Jones Distillery and online retail partners.
The third bottle - Great Jones x Jean Michel Basquiat Pineau de Charentes Wine Cask-Finished Bourbon Distillery Exclusive - with Basquiat’s iconic crown is an entirely new expression, a 7-year-old Pineau de Charentes Wine Cask-Finished Bourbon bottled at 91 proof ($150), available exclusively at the Great Jones Distillery in Noho. The project also includes a curated collection of merchandisedesigned and produced by Rome Pays Off, a New York City brand that celebrates art, culture, and individual style.
The Great Jones speakeasy, which was previously home to its seasonal Whiskey Wonderland, has transformed into The Basquiat Bar, opening August 3rd. A throwback to Basquiat’s New York and one of his favorite watering holes, The Mudd Club, the space will serve Basquiat-inspired small bites and signature cocktails like The J.M.B featuring Great Jones Straight Bourbon, red bitter aperitivo, molasses, fresh pineapple juice and lime.
The final element to the distillery experience is Basquiat’s New York, a downtown New York-inspired tasting room housed in the distillery’s multi-sensory Barrel Room.