Good News for Debra Crew: Tequila is Surging Outside U.S., Mexico -- IWSR
Diageo has benefitted mightily from the growth of high-end tequila, and the company's new CEO, Debra Crew, has made it clear she intends to export the U.S. enthusiasm for agave-based spirits to the rest of the world.
There's a reason for that: demand for premium