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Rack & Riddle Launches Alcohol-Removed Sparkling Wine Program

Boston Beer Stock Jumps 3.14% in a Day

Diageo's U.S. Sales Eased 3.7% in Quarter, but Grew 1.2% Worldwide

Molson Coors Sees 21% to 24% Plunge in Underlying Net Before Taxes for 2026

EXCLUSIVE: PR Newswire Down Since at Least Sunday Owing to 'Technical Issue"

New Products

Stateside Vodka's New Campaign Seeks to Bring Brands into a Defining New Era

Stateside Vodka's New Campaign Seeks to Bring Brands into a Defining New Era

Stateside Vodka launches “The New American Classic,” a new campaign and refreshed brand identity celebrating its homegrown roots, timeless style and modern take on American vodka. With updated branding and packaging designed in-house, Stateside introduces a refreshed look rooted in a quiet, modern Americana that feels crisp, unpretentious and

Maker's Mark Intros Whisky Finished with Japanese Mizunara Oak Staves

Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D

Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D

Wanderfolk Distillery Launches Tallbird American Whiskey

Wanderfolk Distillery Launches Tallbird American Whiskey

Highland Park Whisky Partners with Laila Gohar for Limited Edition 17 YO

Josh Cellars Unveils Reserve Sonoma County Sauvignon Blanc

New: Woodford Reserve Unveils Master’s Collection No. 22: Super Seasoned Oak

Acquisitions

Sazerac Buys Full Sail Brewing

Sazerac Co. acquired Full Sail Brewing Co., one of Oregon's oldest craft breweries. Terms weren't disclosed. "The Full Sail team has created a strong business plus production and manufacturing capabilities, and this acquisition enables us to add additional capacity and capabilities to our network."

2 Firms Agree to Acquire RNDC Michigan Business

CBrands Acquires Spirits-Based RTD Brand SpikedAde

Martignetti Cos. to Acquire Girardi Distributors

Major Shareholder Rejects Sazerac Bid to Acquire Berentzen-Gruppe AG

Stoller Wine Adds 43.8 Acres to Chehalem Estate

Behind the Gramery Cellars Sale

New Products

Lake Hour Adds

Lake Hour Adds

Lake Hour, the premium spirits-based RTD brand co-founded by actor Wyatt Russell and film producer Rich Peete, is expanding its tequila portfolio with the launch of Passionfruit Tangerine Tequila Seltzer, its first new tequila flavor since 2023, and first-ever Tequila Seltzer Variety Pack. The brand is also

Four Roses Debuts Experimental Series No. 003 with Chestnut-Wood Finish

Four Roses Debuts Experimental Series No. 003 with Chestnut-Wood Finish

La Marca Releases Its First-Ever Non-Alcoholic Sparkling

Devil Proof Offers 3

Barton 1792 Debuts a 125 Proof Wheated Bourbon

Heaven Hill Phoenix: A New Bourbon Carrying a Piece of Pre-Fire History

Heaven Hill Phoenix: A New Bourbon Carrying a Piece of Pre-Fire History

Jack Daniel Debuts Single Barrel Special Release Coy Hill Rye

Distribution

More

Country Malt Group to Rep Montana Craft Malt

Original Pickle Shot Aligns with Southern Glazer's in 24 States

Breckenridge Taps SGWS for NY. Calif.

In the RNDC Wind Down, Who Loses

Bayou Rum Names Crescent Crown Distributing Its Louisiana Partner

Marketing

More

Turning Visitors into Repeat Customers: Lessons for Mid-Atlantic Wineries

Sonoma County Winegrowers Win Block Grants to Promote, Upgrade

Study Finds Consumers Wary of AI Retail Ads, but Open to AI as a Shopping Tool

Black Box Wines, NHL Announce Multiyear U.S. Partnership

Wine Institute Tests New Approach to Coordinated Storytelling During California Wine Month

Promotions

More

Patron Marks Dia de Muertos with Comedy Skit

Portuguese Cork Assn. Turns to Pedicabs to Expand Promotion

Elijah Craig Unveils Tavern Trail for Old Fashioned Week

Rombauer Vineyards, Lane Boosts Toast Western Style with Joy Boot

Smirnoff Ice Partners with Brittany Broski for Brand's 1st Holiday Bash